What’s that thing you do? ONE thing.

You’re at a networking event… meeting… conference… cocktail party… and it happens.

“So, what do you do?” the networker asks you.

“Um, well I’m a consultant / L&D pro / social media expert…” you say.

Slash happens. And I get it. You have a lot to offer and a lot of interests. When you’re at an event, all those slash titles can be hard for one person to take in. A more effective approach, decide how you wish to be known and communicate that one thing – not everything. It’s confusing to the listener.

What’s the one thing you wish to be known for and and your best, most relevant story, that demonstrates your expertise to the audience who needs to know about you?

When I coach my clients on effective networking, we work hard on creating a dynamic brand-driven sound bite that gets attention, without overwhelming the listener.

Picking one thing can be tough, but it’s important. As one of my client’s said, working through the exercise, “It’s like my whole career – skills, experience, knowledge is summed up in this one project. It just doesn’t feel right.”

That may be true, however, in networking, and asking your friends, etc. “who do they know, who…” it is important to be clear and focused. Sharing ONE story helps people get an idea of what you can do for someone. It also helps them easily share your story with their connections. And your network becomes your personal sales force.

Challenge: Create your sound bite. Be focused. Share a benefit-driven story that demonstrates your expertise. Tell how your network can help you best.

Want step-by-step help to network like a rock star? Check out my book, Rock Your Network® and rebuild your network in 5 minutes a day online or off.

© 2018 Wendy Terwelp | Wendy Terwelp speaks about social networking, F2F networking, personal branding, and career development. Want raving fans, referrals, and even happier, more engaged employees? Book her here: https://www.knocks.com/speaking/

 

10 Secrets of a Results-Getting Resume

1. Clearly define your career focus. “Candidates have to be focused,” say Executive Recruiters. “The biggest complaint from employers over the years has been ‘We didn’t hire so-and-so because she or he didn’t know what they wanted.’”

2. Be specific when stating your achievements. Qualify, quantify or “dollarize” them to demonstrate that what you offer a prospective employer can easily recoup their investment in your salary. Use the CAR method to help you recall your achievements: Challenge, Action, Result.

3. Use action words and statements. “Responsible for”… is out, “Developed; Directed; Achieved; Coordinated, etc.” is in.

4. For people with 20 or more years of experience: “Do NOT write that into your resume,” said one staffing CEO. “Put a BENEFIT STATEMENT into your resume – something that speaks of how you 1) made the company money, 2) saved the company money or 3) streamlined procedures. Years of experience is immaterial and may indicate that you are just ‘old.’ Companies want to know what kind of a contribution you can make to their success – not how many years you’ve been working.

5. Differentiate yourself. When you review your current resume, can you simply put someone else’s name on it? Or does it clearly differentiate you from your competition and brand you as “the one” for the job?

6. Communicate your value and put key points “above the fold.” One recruiter on LinkedIn told me he reads 200 to 300 resumes a DAY, seven days a week. You have GOT to stand out! Address the unspoken question early on: “Why should I hire you?”

7. When responding to a job posting, be sure you clearly read the ad and assess your qualifications. Companies don’t have time to meet with unqualified applicants. According to one finance recruiter, “Candidates must be an exact match before a company looks at them.”

8. Create a Twitter-worthy value statement about yourself. That’s in 140 – 280 characters or less. This can become your brand statement used on social networking sites, when networking, and during interviews. Here’s mine: “I work with rock stars at work who want to win gigs, promotions, and salary bumps.” This gets people to say, “Tell me more!” That’s your goal.

9. If you know someone at a company, give them a call. Networking is the No. 1 method used by candidates to get jobs. In SilkRoad’s 2017 Source of Hire Study, employee referrals were the No. 1 source for external hires at companies.

10. Think creatively in how you distribute your resume. In a 2016 survey by Lou Adler, CEO of Performance-Based Hiring, 85% of job seekers land jobs through networking. Want more networking tips? Get “Rock Your Network® for Job Seekers.”

© 2003 – 2018 • Wendy J. Terwelp • Opportunity Knocks™ • All Rights Reserved.

Wendy Terwelp works with high potentials through the c-suite. Her clients regularly win promotions, salary bumps, and gigs that are a right fit for their brands and goals. Schedule your strategy call today and learn how Wendy can help YOU be a rock star at work!

Reputation = Currency

Rep = Currency

Enhancing your visibility and personal brand the right way can advance your career. Your personal brand is either by default or by design. A default brand is one that others assign to you. A default brand sounds like: Gertrude is always late. Herman doesn’t follow through on projects.

A well designed personal brand is one you choose for yourself; you control and manage your personal brand through your actions. How do you take control?

First, you’ve got to know where your brand currently stands. Google yourself. Are the search results you? Or someone with too similar a name? For those results that are you, do they reflect how you wish to be perceived today for your current career goals? If not, check out these tips.

To find out how you’re coming across at work, take a personal brand survey. Ask three people whose opinion you respect what three words come to mind when they think of you? What do they feel is one of your greatest strengths? Were the results what you expected? Do these results reflect how you wish to be perceived at work? If there were pleasant surprises, what can you capitalize on? (Check out Bob’s story.) If feedback was not what you’d hoped, what can you do to stand out and be a rock star at work?

Next, take action. What’s one thing you can do to enhance your brand this week?

Results: When I conducted my Stand Out be a Rock Star at Work! program at a young professionals organization, I got a call a few months later from the executive director.

“Wendy, I’ve got something to share with you,” she said and shared the following:

While visiting a client company’s site and a dynamic, polished woman walked up to her. She realized it was K*, a member of the young professionals organization.

“What’s with the new look?,” the executive director asked K.

K said, “It was Wendy’s personal branding workshop. When we did the branding exercise in Wendy’s class, people thought I was shy and quiet. That’s not me! I thought I had to be boring to fit in with my new corporate job.”

“This is me,” K said, grinning with confidence and pointing to her new haircut and sharp attire. “By being more ME, I’m on track for a promotion.”

A promotion also equates to higher visibility in the workplace along with a salary increase.

I love it when I hear success stories from an organizer about someone who attended my workshop. Had K not assessed how she was coming across, she wouldn’t have known to make the change. And she took action to transform her career by design, not default. You can too.

Coaching Challenge: Which of these actions will you complete in the next week?

Want to kick your brand up a notch? Let’s talk. 

*Name pseudonym.

© 1998 – 2016 Wendy Terwelp | All rights reserved.

 

What Career Success Really Looks Like

 

Career Success looks like

In today’s world of work, the only guarantee is CHANGE. The old days of staying with one company for decades, working hard, and waiting to get recognized and promoted are gone. Senior leaders have more and more responsibilities – and more and more people reporting to them. They can’t possibly track all the fantastic things you do. Now more than ever, it’s important to take control of your career in order to reach your goals.

Don’t wait for someone to promote you, give you assignments or choose you. Promote yourself through your work ethic, visibility, project contributions, follow through, internal and external networks, and continuing training. Set meetings with your boss to keep them abreast of your contributions and value to the organization.

According to data from a survey by CEB, a management research firm, 6% of Fortune 500 companies have stopped using annual performance reviews and forced rankings in favor of ongoing feedback. In 2015, Deloitte and Accenture also dropped performance reviews in favor of ongoing feedback. This is a trend going forward.

The Bureau of Labor and Statistics shows the average person changes jobs 11.7 times during his/her lifetime via 2015 report. Career changes ranged from 4 to 7 depending on the survey. Now more than ever it is mission critical to take an active role in managing your career and personal brand.

Coaching Challenge: Track your hits. Set a meeting with your boss. Communicate your value. You got this!

© 2016 Wendy Terwelp | All rights reserved.

Revealing Your Personal Power in the Workplace

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1. Brand-Building Treasure Hunt

  • Ask 5 people you trust to tell you what they think your three greatest professional strengths are, and then ask them what three to five words come to mind when they think of you.
  • Choose One Word that best represents you and create a story that demonstrates one of your greatest strengths using this word. This can become a powerful networking tool for you.

2. Develop a “Me File”

  • If you’re employed, track your achievements, kudos from your superiors, projects you’ve worked on, ideas you’ve generated into fruition, programs you’re proud of, employees you’ve developed into leadership roles, and more. This will aid you’re next performance evaluation, next promotion or next career.
  • If you’re not currently employed and want to return to the workforce, track your volunteer achievements, leadership roles, fundraising events, and related activities. These can turn into valuable, marketable skills for your job search.

3. Get Paid What You’re Worth

  • Do your homework on your company.
  • Find out about your company’s competition.
  • Keep track of your achievements, projects, and other “outside the scope” of your job activity.
  • When documenting, be specific. List quantifiable results.
  • When the performance review is set, let your boss talk first.
  • Present your case diplomatically.
  • Don’t take maybe for an answer.
  • When given a time/date for the raise or “consideration” to kick in, follow up.

4. Acknowledge co-workers, customers, etc. positively for their contributions.

  • Go deeper with your compliment, instead of “Great job!” Try, “Your enthusiasm and proactive solutions will be an excellent contribution to our project.”

5. Have solutions prepared BEFORE you talk to your boss about a problem.

6. In staff meetings, actively participate, take notes, listen closely, provide ideas or solutions, and ask questions. Be visible.

7. Build your personal brand and your internal networks.

  • Who needs to know about you? Communicate your value in a positive, authentic way.

8. Smile when you speak on the telephone so the caller can hear the enthusiasm in your voice.

9. Dress professionally and carry yourself with confidence.

10. Develop your own personal sound bite (a 30-second commercial about yourself and/or your business) to use when networking or meeting new people. You can use

11. Always communicate positively, powerfully, clearly, and concisely.


© 2002—2015 Wendy Terwelp | All rights reserved.

Top 10 Secrets to Turn Networking Pain to Career Gain

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It’s not what you know; it’s who you know that gets you hired or promoted. We’ve all heard this phrase so many times our ears are bleeding, right? Here are the facts: more than 70% of people land new jobs through networking. And, according to CareerXroads Source of Hire Study, 41% land through internal promotions or movement. With that in mind, here are 10 secrets to turn your networking pain into career gain:

  1. Know yourself and your personal brand: Are you hip, trendy, and cool? If you are, then the networking group you join should match your style and your attitude. Sure, you want to meet different types of people to successfully manage your career, but you also want them to “get you.” And you want them to be fun to work with, right?
  2. Know what you want: when you attend a networking event, what is it you want from the event? Contacts? Referrals? Ideas? Notice I didn’t say “job.” Unless of course you’re networking at a job fair. The goal for networking is to create relationships that can help you propel your career in the direction of your overall goals.
  3. Know what you bring to the table that no one else does– what makes you or your qualifications unique among your competitors? “I’m a people person” is not a unique skill set.
  4. Know your audience: who needs to know about you to help you reach your goals? Does this networking organization serve your audience? Does it have members who are your audience? If not, it’s probably not the group for you. What groups should you join? Join at least three types groups. 1) A peer group for brainstorming, education, commiserating, and more importantly for creating referral or alliance partners; 2) Prospects: a group that is your ideal target market or knows your ideal target market; 3) professional business group or leads group. Hiring decision-makers often Google your name before meeting with you. A professional organization can boost your online presence as they often have a membership listing on their website.
  5. Know that the more you give, the more you get. It’s not all about you. You’ve got to fuel your network to fire it up!™ How can you help your new contacts?
  6. Know how to start a conversation. Develop at least 3 open-ended questions you can ask a person in your new networking group. And it’s not: “Hey, know anyone who’s hiring?”
  7. If you’re shy, know that it’s A-OK to team up with a friend to attend events and meet new people. Networking becomes easier when you can introduce your friend first and then yourself when meeting new people.
  8. Know when a group’s a great fit for your career goals – and when it is not. When you think about writing off a group, you want to think about how profitable the group is for you. And I don’t necessarily mean in terms of revenue. With some groups you’ll know after the first meeting it’s not a good fit; others take time to gel. For example, if you’re active in the group and meeting the right people, it may be a good fit. The goal is not to collect business cards; the goal is to build relationships that grow with you, your career, and your business. It comes down to this, if you are not building relationships in the group, and you’re just going for the food, it’s not a good fit. Follow up on those business cards.
  9. Know that in order to make the most of a group you’ve got to take an active role. Networking is more than just showing up. Joining a networking group is a commitment.
  10.  Know that networking is simply having a conversation with friends. Following these steps takes away the pain for your career gain.

Keep in mind, networking is a two-way street. A good networker gives to their network, maintains their network, and builds a positive, ongoing business relationship. Enjoy building your network and taking your career to the next level.


© 1998 – 2015 • Wendy J. Terwelp • All rights reserved.
Wendy Terwelp is president of Opportunity Knocks™ of Wisconsin, LLC, a career management and personal branding firm that helps you get hired faster and be a rock star at work. Learn how to rebuild your network 5 minutes a day with Wendy’s book, Rock Your Network® .

Top 10 Tips to Boost Your Business Network

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  1. Know yourself and your brand. Are you hip, trendy, and cool? If you are, then the networking group you join should match your style and your attitude. Sure, you want to meet different types of people for your business, but you also want them to “get you.” And you want them to be fun to work with, right?
  2. Know what you want. When you attend a networking event, what is it you want from the event? Contacts? Referrals? People to brainstorm ideas? One colleague joined a marketing group – to learn about writing marketing copy. Then complained when she did not land new business. New business was not the focus of the group. If you want new business, join a leads group. It’s also important to go into a group with a goal. When attending your next conference who would you most like to meet? Make a plan. 
  3. Know what you bring to the table that no one else does. What makes you or your product unique among your competitors? Don’t tell me it’s your quality, service, and price. Yawn. Since everyone says this, it does not stand out. And, if you’re only competing on price, you’ll lose customers to the next guy who has a lower price than yours.
  4. Know your audience. Who is your target audience? Know that not everyone is your ideal client. At one networking event I attended, a beauty product rep said, “I work with anyone with skin.” People in the group were confused. “Anyone with skin” was too broad and unfocused so they didn’t know how  or who to refer to her. Who is your favorite customer or business and how can you find their clones? Knowing who you want to work with – and who needs to know about you – makes it much easier to attract the right clients for your business. And helps others help you best.
  5. Know that the more you give, the more you get.Networking is not all about you. You’ve got to fuel your network to fire it up!™ Keep others in mind when networking.
  6. Know how to start a conversation. Develop at least three open-ended questions you can ask a person in your new networking group. Here are a few to get you started:
    • What brings you to this conference?
    • How did you get started in your business?
    • What’s the coolest thing that’s happened to you all week?

Keep your questions open and inviting. That way you can start a warm conversation.

7. If you’re shy, know that it’s A-OK to team up with a friend to attend events and meet new people. It’s much easier to introduce your friend to others and then introduce yourself.

8. Know when a group’s a great fit for your business – and when it is not. Join at least three types groups. 1) A Peer group for brainstorming, education, commiserating, and more importantly for creating alliances; 2) Prospects: a group that is your ideal target market or knows your ideal target market; 3) Professional business group or leads group. Joining a peer or professional group can also increase your search engine rankings, your visibility, and your credibility because they often publish a directory of their members on their membership website.

9. Know that in order to make the most of a group you’ve got to take an active role. Networking is more than just showing up.

10. Know that networking is simply having a conversation with friends. A good networker gives to and maintains their network.

© 1993 – 2015 Wendy Terwelp | All rights reserved.