Whether you’re in job search mode or navigating your career, you’ll be Googled. Got a sales meeting? You’ve been Googled. Speaking gig? The audience will Google you. With that in mind, it’s mission critical your online brand demonstrates how you wish to be perceived. Google yourself now (first and last name in quotes) to see what pops up.
Got dirt? Clean it up by removing it (Facebook tags and pics beware!) or burying it (blog content, LinkedIn updates, Twitter posts).
Minimal presence? Start with LinkedIn (typically found on page 1 when you’re Googled). Complete your profile, upload your headshot, and create a dynamic bio. Ambitious? Start a blog and post regularly.
Get found the right way online. Good luck!
© 2012 | Wendy Terwelp | http://knocks.com
Guest Expert, George Blomgren,
MRA, The Management Association
The other day, a recruiter colleague shared a tip with me. He told me that when a candidate applies for a job with his company, if that candidate otherwise looks qualified, he looks to see if the candidate is following his company on LinkedIn. If not, he won’t consider that candidate.
Rather an extreme attitude, but it illustrates a best practice. Recruiters assume that the main reason you follow a company on LinkedIn is that you want to work there. So smart recruiters use their company’s followers on LinkedIn as the “low hanging fruit” for their hiring needs. So, take a moment to follow the companies you want to work for!
Editor’s note: Great tip George! The same holds true if you want to get on a company’s radar for your business. And if you’re running a business and want to attract great employees, ensure your company has a company page on LinkedIn.
George Blomgren is the Director of Recruiting Solutions for MRA – The Management Association. George has 20+ years of talent acquisition (aka recruiting), and operations experience. Prior to joining MRA, George ran the advertising and marketing department for a fast-growing network of local employment websites.