Tips to get employers to open your email

More tips on what to avoid in yoru emails. Crucial for job seekers dying for a response.

Tips courtesy of Marcia Yudkin’s Marketing Minute ezine. While Yudkin’s focus is on business marketing – the same tips apply to your job search.

According to Jordan Ayan, CEO of SubscriberMail, 50 to 60 percent of corporate email administrators turn off images on incoming emails.

According to Marketing Sherpa, more than 60 percent of key decision makers read their email on a mobile device – which often blocks images and garbles a message designed to look pretty.

If you market to on-the-go or in-the-office business people, these trends point to short, plain-text emails (like this one) as the surest way to get your messages across as intended.

Using colorful images and designs in your emails is risky unless:

* Your main point appears in words that are not embedded in an image.

* Links that you want readers to click on include a written- out URL, such as

http://www.yudkin.com.

I have images turned off in my office computer and have received emails that appear blank, seem to be missing the links for responding or start with html coding sequences.

Not very engaging or motivating!

BtoB Magazine also suggests including a phone number for response, which many mobile recipients can simply click on to call.

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